I’m a social psychologist who has a passion for the automotive industry and a desire to help automobile manufacturers use psychology to better understand their cars, customers, and competitors.  There are many quality blogs that provide daily automotive news, so this blog will focus on timely stories that are particularly relevant because of the psychology behind them.  My goal is to choose topics that are of interest to automobile enthusiasts, as well as market researchers.

This blog will likely be updated about twice per week, and comments are more than welcomed!


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